Essential – up trend, to hung parliament
Galaxy – flat, as hung parliament
Nielsen – down trend, majority L-NP
Newspoll – down trend, majority L-NP
Morgan – strong down trend, majority L-NP
Looking at the polls (Gillard since 2012) pre and post Rudd2.0 a couple of things become pretty obvious.
Rudd2.0 HAS changed the electoral prospects of the ALP – “Kevin IS saving the furniture”. But, and this is the predicament, since the campaign has begun there is a strong and consistent trend to declining polls.
Expect to see Rudd trying to change the narrative. The move to negative TV advertising (which isn’t remarkable of itself) will be the first of many attempts to arrest the decline.